How Great Companies Think Differently Essay

This article highlights principles that traveling companies employ to differentiate them from some other companies that focus only on profits. These leading companies attempt to transcend the short-term bottom line mind-set and aim at social involvement that will produce longevity and sustained profits all over the long haul. Part of making money in the long term is longevity, and the way to longevity is to show an enduring institution. This is done through being more socially conscious and planning for better quality of animateness for employees including a healthy work life balance, and to provide a meaningful life purpose for workers that build people and society. The point is to remain financially viable for the long term because thats the best way to serve society, the employees, and consumers.Key Takeaways 1. Businesses must invest in employee empowerment and engagement, and must see the attitude that employees ar interested in more than just a paycheck. Companies must balance domain interests with financial concerns, and attempt to improve the lives of consumers. Viewing the company as a societal institution and communication a common purpose provides an identity for employees and helps protect against uncertainty. A larger purpose and good deal inspires employees to call back bigger and beyond the four walls of the company.2. Business should have a clear, long term focus on a higher purpose than just financial achievement. This is achieved by investing in the human locating of the organization. Listening to the interests of employees and possibly offering opportunities to pursue those under a sort of corporate sponsorship. Doing so should lead to deeper emotional connections to the company, which again supports longevity.3. Moods are contagious. Moods can transmit institutional values, inspiring positive emotions about the company. It is whence vital that leadership model the behavior that supports the long term corporate/social vision. I f values are clear and well understood, they can be appealing to employees. Having employees who are emotionally engaged with the values gives them a sense of purpose greater than corporate goals, and feeds longevity because employees are bought in to the corporate values instead than a personality.4. Globalization detaches the company from a single specific society. The global markets require purpose and vision that goes beyond a single company or societal group. This is positive because it feeds innovation and cultural sensibility to the markets the company serves.